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26May
Still riding your old bike?
I was so excited when I saw this bike in an ‘antique’ shop. I had this bike in red. It was a great bike. Reliable and sturdy. But over the years, I’ve gotten other bikes with more bells and whistles. Are they better? Well, it depends. What are your objectives? Your goals? Your market situation? [...]
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22May
NYC.
As I’m headed to NYC in the morning, no surprise I felt the need to do a quick data search. First stop for me is Times Square, where NBC and Go Healthy New York will celebrate Cabot Day, sponsored by Cabot Cheese (my awesome client!) and they’ll try to break the Guinness World Record for [...]
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16May
Do Women Bloggers Want to Work with Your Brand?
Marketers must be aware of blogger expectations to foster good relationships
Blog community provider BlogFrog surveyed female bloggers in the US to discover what kinds of partnerships with brands were more desirable and how women bloggers thought brand relationships should work. About three-quarters of those surveyed were moms; eMarketer estimates 4 million mothers in the US will write a blog at least monthly this year.
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05May
What Women Bloggers Want from Brands
We were pleased to work with BlogFrog to survey 2000 women & mom bloggers to learn about their work with brands. Key Findings Include: ➢ Compensation matters. 90% are interested in working with brands, so long as there is some form of compensation. ➢ Social good matters. Campaigns that include an element of social good [...]
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01May
Stink bugs.
If you don’t know what stinkbugs are, you may very well live somewhere where there are no pushpins. Sadly, I live near the largest pushpin. And boy, oh boy, do we have stink bugs. It’s my nature to want more information. (Big surprise, right?) So, I ran a social media monitor of the past month [...]
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What we’re reading- CrowdTwist is changing the customer loyalty game through data | PandoDaily
- Free Social Media Analytics Tools | Simply Measured
- Dashboard // Twitonomy
- Content in context | Features | Research
- Keyword suggestion tool — Google suggest scraper — Übersuggest
- Muck Rack - Who Shared My Link on Twitter, Facebook, Google Plus and social media?
- Qualtrics Survey Software
- Medium
- Samepoint Search | Reputation Management Social Media Search - Member Home Page
- Flight Search - the REAL way
Latest News
- 3.19.2013
Brands and Women Influencer Study – Redux
, A bit ago, we fielded a study for BlogFrog to learn more about Brands and Women Bloggers. Well, now BlogFrog is Tapinfluence and the... - 2.1.2013
Missing Out On The Bigger Blogging Audience?
, Today in MediaPost Engage Moms: The bigger the blogger, the better, right? And it’s all about the blog’s page views, unique visitors and stickiness. If... - 11.12.2012
How Pinterest is driving three brands
, Thank you to Richmond's PRSA for having me at their meeting on Friday. I was pleased to represent the farmers who own Cabot Creamery Cooperative...
Field Notes
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Competitive Intelligence on a Startup Budget
Field Notes While those of us in the research community would love for everyone to have generous budgets for competitive intelligence and knowledge gathering, it’s just not realistic. For start-ups and even for small to medium-sized companies, the knowledge needs are huge and the budgets? Not so huge. Maybe, even, non-existent. I had the pleasure of guest posting over at V3 Integrated Marketing for the brilliant and charming Shelly Kramer and you should go over there... -
Blogger Outreach – Thinking Beyond the Blog
Field NotesIf you’re a brand or agency engaged in the business of working with parent and mom bloggers (or influencers, brand advocates–whatever you’re calling them these days) for best results you should really think beyond the blog. What? Courting bloggers and not turning a laser focus on their blogs, their traffic, their subscribers, the other places they hang out online and the like? Those are as critical a component of success when it comes to social outreach yet in our experience these are areas often overlooked by agencies and brands when it comes to outreach campaigns.
The Digital Lives of American Moms
Let’s back up for just a minute and talk about the power of mom and parent bloggers. According to The Digital Lives of American Moms, Nielsen 2012, one in three bloggers are moms and some 27.9 million American moms visited Facebook in the month of March, 2012 (which was a whopping 72% of moms who went online from home computers in the United States). 5.4 million of them used Twitter during that same time period and some 165 million are blogging using either WordPress, Tumblr or Blogger. That’s a whole lot of purchasing power–and connecting with those influential moms is an objective for brands and agencies alike.
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