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"Social media monitoring tools
don’t solve problems.
People solve problems."
Social Media Research can support…
Marketing & Public Relations
Content Ideation & Development
Product / Service Development
Discovery of New Markets
Much, much more
2004. Ancient history, right?
For giggles, I decided to dig back into the archives to uncover some mom research that my team worked on 10 years ago.
Here are some excerpts. Any of this sound familiar?
Don’t take mom for granted. She didn’t like it when you were a kid, and she definitely does not like it now that you’re trying to sell her something. Everyone knows that mom rules the roost, but do you know what makes...
If you've ever heard me speak about social media research (or any research, for that matter), you've heard me drone on about the importance of having clean data to analyze.
Why, you ask?
Because you cannot get clean, smart insights from dirty data. You need a good base of data to start. Otherwise, you'll be analyzing spambot messages and how would that help you make decisions for marketing or strategy? What about ads for Louis...