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"Social media monitoring tools
don’t solve problems.
People solve problems."
Social Media Research can support…
Marketing & Public Relations
Content Ideation & Development
Product / Service Development
Discovery of New Markets
Much, much more
If you've ever heard me speak about social media research (or any research, for that matter), you've heard me drone on about the importance of having clean data to analyze.
Why, you ask?
Because you cannot get clean, smart insights from dirty data. You need a good base of data to start. Otherwise, you'll be analyzing spambot messages and how would that help you make decisions for marketing or strategy? What about ads for Louis...
Field NotesSo, I wrote this in 2004. Yes, folks, 10 years ago. I could not stop giggling and had to share.
Do you remember that old Breck shampoo commercial? The one where Heather Locklear urged everyone to tell two friends about how great the product is and then those two friends would tell two friends and so on, and so on. By the time Heather’s head was titled across your screen a hundred times, you got...