Anyone who’s worked in marketing or PR or sales is aware of how crucial knowing and understanding one’s audience is. (Oh the countless hours spent agonizing over this single issue!) And because of this, the methods used to try and understand one’s primary and potential customers, donors, etc. has been elevated to a science that continues to get more precise with time. (Psychographic profiling, anyone?) Now, we’re contributing to the evolution.

Before you stop reading – an “ugh” on its way up your throat at the thought of a sales pitch, we hope you’ll give us an inch on this one. This month we are debuting our SSG Consumer Profiles, and we wanted to talk about it here first. We hope this post will be more sneak peek than sledge hammer.

So, if you’re still interested… our SSG profiles are detailed sketches that give a succinct but detailed description of your targeted consumers; illustrations that tell who these individuals are, what they care about, what influences them and how and where they live online.

The profiles are derived from the detailed analyses we do of online conversations – our Social Focal Reports, meaning each one is created specifically for the client. In the sage words of one of our most valued colleagues slash clients, “a 40 year old mom is not a 40 year old mom is not a 40 year old mom.” We couldn’t have said it better ourselves.

One of the driving concepts behind the development of the profiles was to arrive at a format that is easily digestible for busy marketing/pr/sales executives. And that’s what we’ve done. (Having worked on the marketing/PR side, we understand the time constraints and related pressures most of our clients face on a daily basis.)

Getting beneath the skin of one’s consumer can be a complex task. But the wealth of information that consumers are leaving online provides us massive amounts of data that when examined closely, and properly pieced together, offers something golden.

Curious? Talk to us.