I was doing some work to my friends website for his car audio installation shop when I noticed that his customers were writing reviews on his Google Local listing. I asked if he had ever read these reviews, he said “I didn’t even know they were there!”

Shocking? I’d say! Long story short, those reviews helped him understand what he was doing right, but more importantly, where he can improve.

And since I am a paying customer of his service – I left my review for the world to see – Because you’re right, the average consumer is going to trust what Joe said about the product way before they trust the company!!